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Iceland API · Endpoint

Iceland Product Detail API

Refresh a Iceland product by its ID or official URL with published shelf prices, unit prices and offers.

  • 2 credits per call
  • Failed calls are free
  • Updated
  • iceland.product.detail.get
Response completed
{  "product": {    "name": "Iceland British Semi-Skimmed Milk 2 Litres",    "price": 1.65,    "available": true,    "brand": "Iceland",    "currency": "GBP",    "gtin": null,    "pack_size": "2l",    "retailer_product_id": "19492",    "unit_price": {      "amount": 0.83,      "unit": "per_litre"    },    "member_prices": [],    "promotions": [      {        "buy_quantity": 2,        "description": "2 for £3.00",        "end": null,        "for_price": 3,        "id": "12660",        "start": null,        "type": "multibuy"      }    ]  }}
Try it live, free
Input

What you send

The input object of the request, with every field the endpoint accepts.

FieldTypeRequiredWhat it doesExample
retailer_product_id string no Retailer product identifier. 19492
url string no Public URL of the page to fetch.
Response

Fields it returns

What each record in the response holds, with the values from the sample above.

FieldTypeExample
product.promotions[].buy_quantity integer 2
product.promotions[].description string 2 for £3.00
product.promotions[].end null null
product.promotions[].for_price integer 3
product.promotions[].id string 12660
product.promotions[].start null null
product.promotions[].type string multibuy
product object 11 fields
product.available boolean true
product.brand string Iceland
product.currency string GBP
product.gtin null null
product.member_prices array empty in this sample
product.name string Iceland British Semi-Skimmed Milk 2 Litres
product.pack_size string 2l
product.price number 1.65
product.promotions array 1 records
product.retailer_product_id string 19492
product.unit_price object 2 fields
product.unit_price.amount number 0.83
product.unit_price.unit string per_litre
REST API · MCP server

Call it from your code, or ask your agent

Set UPSCRAPE_API_KEY to your key and copy a working request.

curl --request POST \  --url https://data.upscrape.com/execute \  --header "Authorization: Bearer $UPSCRAPE_API_KEY" \  --header "Content-Type: application/json" \  --header "Prefer: wait=30" \  --data '{  "capability": "iceland.product.detail.get",  "input": {    "retailer_product_id": "19492"  }}'
In your AI agent Claude · Cursor · any MCP client
1Add the Upscrape MCP server
https://data.upscrape.com/mcp
2Ask for the data in plain words

With Upscrape, get the Iceland product detail for retailer product id "19492". Tell me what it costs before you run it, then show the results as a table.

The agent finds the endpoint, shows you the price, and runs it with your credits.
Iceland

More from the Iceland API

Same data, other platforms

The same data from other platforms

Questions

Iceland Product Detail API FAQ

The short answers. The docs have the long ones.

Still have a question? Talk to the people who build the endpoints.
How much does the Iceland Product Detail API cost?

2 credits per successful call, shown before it runs. You buy credits once, and paid credits never expire.

What do I send?

Every input is optional; the input fields below list what each one does.

Do I need an Iceland login?

No. It reads public Iceland data; nothing runs on your account.

Can my AI agent call it?

Yes, over MCP: the agent finds iceland.product.detail.get, checks its price and runs it with the same credits as the REST API.

Get started

Your first Iceland call is free.

Up to 100 free credits to start, no card needed.